James Brockbank & Olivia Smith – Viral campaigns and content “fails”
Discover the story behind three successful campaigns, how the the team at DigitaLoft transformed a pitch that wasn’t working, and what they’ve learned from some campaign “fails”.
Content Deconstructed
Mark Johnstone speaks to successful content creators to discover how they come up with ideas, what makes ideas work, and what you can learn from their success.
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Carrie Rose — The story behind Sandtone, London Under the Microscope and more
Discover how Carrie and her team came up with the ideas for the epic Sandtone campaign and London Under the Microscope. Plus the habits that enable Carrie to come up with so many ideas.
James Finlayson — The story behind Director’s Cut, Profanity on Film and more
Discover how the team at Verve came up with the ideas for three wildly successful campaigns – Director’s Cut, Profanity on Film and Festival Playlister. Plus one idea that didn’t work!
