Mark Johnstone speaks to successful content creators to discover how they come up with ideas, what makes ideas work, and what you can learn from their success.
Discover how NeoMam’s vision and values transformed the content they create. Learn how they try to destroy their ideas, how to add a little extra to your content – and how to avoid the campaign sausage machine.
Explore the inner workings of great campaigns – how to get data to tell compelling stories, how to give your ideas a fresh twist, and the dilemma of originality vs playing it safe.
Discover the story behind three successful campaigns, how the the team at DigitaLoft transformed a pitch that wasn’t working, and what they’ve learned from some campaign “fails”.
Discover how Carrie and her team came up with the ideas for the epic Sandtone campaign and London Under the Microscope. Plus the habits that enable Carrie to come up with so many ideas.
Discover how the team at Verve came up with the ideas for three wildly successful campaigns – Director’s Cut, Profanity on Film and Festival Playlister. Plus one idea that didn’t work!
